FM radio in India Booooooming

Big houses like the Sri Adhikari Brothers, Rajasthan Patrika, HT Media, Red FM, Adlabs, Radio City, Radio Mirchi, Malayala Manorama and Delhi Press Prakashan in the next tier of cities Ahmedabad, Lucknow, Bhopal, Indore, Bangalore, Hyderabad, in addition to Delhi, Mumbai, Kolkata and Chennai

Aroon Purie’s Radio Today has sold to a consortium of three companies comprising Malaysian broadcaster Astro, NDTV and Hyderabad-based infotech company Value Labs.

Radio Mid Day – has found a suitor in BBC Worldwide

Virgin Radio has tiedup with HT Music 

Radio Today which operates FM stations in Mumbai, Delhi and Kolkata under the Red FM brand.

Radio Today, according to industry estimates, had a turnover of Rs 120 million. This is way behind revenues of Radio Mirchi (from the Times of India Group) with around Rs 750 million and Radio City with Rs 600 million in 2004-05.

Though it currently faces stiff competition from existing operators in the metropolitan cities of Mumbai, Delhi, Chennai and Kolkata, Radio Mirchi is the lone player in Indore, Ahmedabad and Pune. Radio City, which operates in four cities, faces no challenge in Bangalore and Lucknow. Similarly, Sun Group is the single player in Coimbatore and Tirunelvelli, facing competition only in Chennai.  Red FM has operations in Mumbai, Delhi and Kolkata, while Mid Day’s Go 92.5 FM services only Mumbai.

Among the existing media giants looking at a pan-India presence are the Hindustan Times, Bhaskar Group, Red FM and Entertainment Networks of India Ltd (ENIL), which owns Radio Mirchi.
 
Other significant players like Adlabs, Anand Bazaar Patrika, Malyalam Manorama, Sri Adhikari Brother Films Division, ETV(Eenadu Group), BAG Films and Century Communications have jumped in the fray too.
 
Also in the mix are cash-rich companies like Creamline Dairy (Hyderabad), Muthoot Finance (Kochi), Devyani Enterprises (New Delhi) and Indigo Mass Media Communication (Bangalore), which are likely to emerge as key players in radio, according to media experts.
 

 

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