The Social Engineering and the Indian Soft Power

Does it seem wiered to write a combination that i found in this headline ? Well not so much and theres not much to read and prophecy ! Its just that I have read the two articles from my morning newspaper and found them important (thats my choice !)…..

Firstly! The Social engineering in Uttarpradesh elections that the Chief minister and Bahujan Samajwadi Party leader Mayawathy achieved by promoting a mix of Brahmin and Bahujan (some call them Dalits) combinations has shown the way for the future social harmony (well I might be wishful). The Mayawathy factor is one thing that might change and turn the tide towards a wonderful social harmony in this country.

Well now that they share power equally (well cant say about this for sure) there might be some sort of consensus and some sort of understanding that might come out and spread in the country. Iam sure thats contageous and will affect everybody. But here is a different view from the french journalist settled in India, Mr Francois Gautier a journalist that has been studying and cherishing living in India with his Indian (Punjabi) wife. He feels theres over emphasis and too much reading between the lines in Mayawathy’s success

It has been made out that Mayawati won the Uttar Pradesh elections because she fielded a number of Brahmin and upper caste candidates. But the Bahujan Samaj Party had given 86 tickets to Brahmins and only 34 won; a mere 39 per cent rate of success. ((The Myth of Mayawathy’s success rediff)

Look at the more prevailant view and an example is from Chandra Bhashan Prasad in Rediff)

The rules of the game began changing.

Now, in one stroke, history has re-evolved in the very heartland of Brahmin dominance.

Changing social equations are reflecting in changed social contradictions. The Mayawati-led Bahujan Samaj Party called upon Brahmins to partner in a new social agenda for the Gangetic belt.

There was a caveat: the Dalit-Brahman coalition will be led by Dalits. Predestined by their fate, Brahmins lapped up the opportunity.

The resultant political scenario signals a new history for India. (Chandra Bhashan Prasad in Rediff)

Secondly! The Indian Soft Power is something that has been a prevalent and visible factor. Like the Yoga, the Pranayam (thanks to the new age gurus), the Curry (in the UK a national dish), remember the Big Brother show (Shilpa is a national star in Britain atleast), and the American Idol star (dont remember his name), the Indian Software techies, the Silicon valley prosperity, the Indian handicrafts and so on and so forth the list is endless (am I exaggerating !?). And above all the recent indian buying spree in most of the world’s active economies and Indian managers managing and clinching some of the best companies successfully. The best thing about softpower however is peace and not war unlike the Hard power the Military might. Who was that that said India conquered china without sending a single soldier.

Hu Shih, (1891-1962), Chinese philosopher in Republican China. He was ambassador to the U.S. (1938-42) and chancellor of Peking University (1946-48). He said:

“India conquered and dominated China culturally for two thousand years without ever having to send a single soldier across her border.” (India China)

Greater India’s magnificent heritage

The spiritualism of India has attracted people from all over the world, and its Gurus have travelled around the world selling yoga and mysticism. Bollywood has done more for Indian influence abroad than the bureaucratic efforts of the Government. From classical and popular music to its cuisine, from the growing impact of its writers and intellectuals, India now has begun to acquire many levers of soft power.

Now to top this all heres the news that the American Senate has opened with the Rig Vedic hymns for the first time in History.

Look out here for another Bloggers views on the same Subject.

In recent times, two major Hollywood movies I watched, V for Vendetta and Inside Man both ended to Bollywood music. With the Wachowski Brothers, it comes as no surprise since Part 3 of the Matrix series ended to the chant of Asatoma Sadgamaya, but a Spike Lee joint beginning and ending with ���Chaiyya, Chaiyya��� came as a real surprise. At the same time, some friends of mine in the Philippines tell me the islands are being swept up by all things Indian, especially the culture. Bollywood movies play to packed halls in places as far apart as Israel and Japan.

(Indian Economy blog)


Dancing with Elan: Interest in Indian classical dance is increasing gradually.

The most visible feature of Indian soft power is the Bollywood as it is referred to. Look at the way the Indian influence has grown beyond the Great wall.

Bollywood musicals are dazzling US audiences and playing to packed houses across the country. China’s Crouching Tiger, Hidden Dragon has become the highest grossing non-English film of all time. On the street in many an American city, teenage girls have taken to wearing a Hindu-style “dot” between their eyes, and boys to tattooing themselves with Chinese characters they cannot read. (New Perspective Quarterly)

Look at what these 2 Professors of Adelide University say

However, Bollywood movies, dance and music are increasingly popular around the world and have even influenced Western audiences through the Oscar-nominated Lagaan, offshore productions such as Bride and Prejudice, or indirectly in Moulin Rouge. However, there is no single Indian government agency such as the Japan Foundation or Hanban committed to proselytizing Indian languages and culture. (Purnendra Jain is professor and head of Adelaide University’s Center for As
ian Studies in Australia. Gerry Groot is senior lecturer in Chinese Studies at Adelaide University’s Center for Asian Studies.

Asia Times)

2 thoughts on “The Social Engineering and the Indian Soft Power

  1. svelliyod

    What Mayawati has demonstrated (and this has been
    shown time and time again) is that caste is an
    powerful mechanism for collective bargaining, wherein
    a group member has a better chance than an unattached
    individual. Jati acts as a trade union, with members
    attempting to grab more than its fair share of the pie
    that hasn’t grown, because of the dirigiste and
    suffocating nature of the Indian State.

    It has become a conditioned reflex for Indians to
    believe that caste is unremittingly evil. But jati and
    varnam are merely a codification of the fact that all
    humans are not born equal in their endowments: some
    are tall, some are fat, some are musically talented,
    and so on. Caste is about the ruthless Bell Curve, and
    is about as inescapable as race. It is neither good
    nor bad; it just is (casteism, however, is
    reprehensible, just as racism is.)

    In fact, caste must be useful, which is why it has
    survived for so long; and Mohammedans and especially
    Christians are enthusiastic practitioners of ideas
    similar to casteism in India and elsewhere: they revel
    in in-group-out- group dynamics and discrimination.

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