On woman’s day 50centsperiod

It’s an initiative brave, bold and worth every single possible way. Lorrie the one woman that’s behind the cause came up with the idea just the moment she started talking to the girl children from Govt run schools in rural Andhra Pradesh. Thank you and congratulations for taking the first step to reaching the girl child in rural areas Sister Lorrie, you are the best…..


In her own words from the website

Co-founded by Just Cause, Inc. and the LaVya Initiative, 50 Cents Period is more than a program. It is a worldwide movement to empower global sisterhood, by removing stigma and creating dialog around the natural process of menstruation and by providing each woman with the sanitary products and facilities she needs, in order to retain her dignity and engagement with life. What if 50 cents could change the future?

Local cost for sanitary products per girl is approximately Rs 20, or 50 cents per month. With the help of local ethnographer and friend Veeru Chowdhary and Venkat Reddy of the Gnana Saraswathi Foundation, Lorrie began this project on the spot, bringing the vision home to share with sisters in the USA—all it took was two.

Cleaning up after their book club one night in February 2011, Lorrie remarked to friends Ann VanSlyke  and Sarah Leahy about highlights from her trip to India, including of course, the 20 rupee/50 cent dilemma. A movement was born.

Lorrie L King came to India for a study of rural schools and their conditions so that LaVya foundation can move forward and make a difference. And here she goes .. touched / moved she launches a movement to make a difference in whatever humble way possible.

Although there is no data available on how hygiene- related issues affect education of girl students from poor families in Delhi, a study carried out recently by global information and measurement company AC Nielsen in association with NGO Plan India had thrown light on the dismal state of feminine hygiene care in India.

The study said about 68 per cent rural women in the country cannot afford sanitary napkins available in the market.

The survey said among the adolescent rural girls, 23 per cent (aged 12-18 years) discontinue studies due to inadequate sanitary facilities in schools.

Source: Times of india

  • basic health and feminine hygiene is very low, with 75 per cent rural women lacking adequate knowledge on menstrual hygiene and care.
  • 81 per cent rural women use unsterilised cloths since they are cheaper and 68 per cent said they cannot afford to buy sanitary napkins.
  • Adolescent girls in rural India are unable to attend up to 50 days of schooling in a year due to inadequate menstrual care, the report said.
    The nationwide survey was conducted in October on a sample size of 1,033 rural women and 151 gynaecologists.
  • 97 per cent gynaecologists surveyed believe that sanitary napkins can act as a preventive measure against reproductive tract infection
  • 64 per cent noted that it can act as a precautionary measure to reduce the risk of cervical cancer.
  • 45 per cent reuse cloth and 70 per cent dry them in shade
  • Of the 355 million menstruating women in India, only 12 per cent use sanitary napkins
  • 23 per cent (aged 12-18 years) discontinue studies due to inadequate sanitary facilities in schools.

This is what the movement is about….

• Providing sanitary products for women and girls in need
• Building toilets
• Providing incinerators
• Creating inter-generational dialog
• Fostering health education
• Building a global movement
• Empowering women
• Throwing Red Parties
• Wearing fabulous accessories
• Having a marvelous time
• Changing the world!

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